The Indian FMCG sector is the fourth largest sector in the economy with a total market size of more than US$ 13.1 billion. The sector is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. The FMCG sector in India has been experiencing an exceptional pace of growth since last decade on the back of rising consumer income and rapidly changing consumer tastes and preferences.

The market is highly fragmented with almost 50 per cent share with the unbranded, unpackaged home made products. This presents a tremendous opportunity for makers of branded products who can convert these consumers to become loyal users of their products.

Talent Challenges

The FMCG sector continues to face the war for talent, with the number of people with disposable income growing every year. Indian FMCG professionals in the marketing field are considered the best, with many of them leading organisations worldwide. Sales & marketing professionals from FMCG companies have been poached by companies from sectors such as telecom, textiles, pharmaceuticals and automobiles, and the trend is likely to continue. FMCG professionals are much sought after as they bring with them specific skills which can effectively drive business transformation.